{"id":328,"date":"2026-02-23T11:12:33","date_gmt":"2026-02-23T11:12:33","guid":{"rendered":"https:\/\/shop.danielmalutan.ro\/?post_type=product&#038;p=328"},"modified":"2026-04-07T09:44:33","modified_gmt":"2026-04-07T09:44:33","slug":"the-power-of-communication","status":"publish","type":"product","link":"https:\/\/shop.danielmalutan.ro\/?product=the-power-of-communication","title":{"rendered":"Ce si cum spui Conteaz\u0103"},"content":{"rendered":"<h2 data-start=\"130\" data-end=\"162\"><strong data-start=\"133\" data-end=\"160\">Ce \u0219i cum spui conteaz\u0103<\/strong><\/h2>\n<p data-start=\"163\" data-end=\"188\"><strong data-start=\"163\" data-end=\"188\">Autor: Daniel Malu\u021ban<\/strong><\/p>\n<p data-start=\"190\" data-end=\"381\">\u00cen business, leadership \u0219i via\u021b\u0103, cuvintele nu sunt neutre. Ele construiesc \u00eencredere sau creeaz\u0103 distan\u021b\u0103. Clarific\u0103 direc\u021bii sau genereaz\u0103 confuzie. Deschid drumuri sau \u00eenchid oportunit\u0103\u021bi.<\/p>\n<p data-start=\"383\" data-end=\"591\"><strong data-start=\"383\" data-end=\"412\">\u201eCe \u0219i cum spui conteaz\u0103\u201d<\/strong> este o carte despre arhitectura sensului \u00een comunicare. Nu este doar despre tehnici de exprimare, ci despre responsabilitatea cuv\u00e2ntului, despre pozi\u021bionare, percep\u021bie \u0219i impact.<\/p>\n<p data-start=\"593\" data-end=\"795\">Pornind din experien\u021ba de peste 25 de ani \u00een leadership executiv \u0219i din activitatea academic\u0103 \u00een domeniul negocierii \u0219i comunic\u0103rii strategice, Daniel Malu\u021ban ofer\u0103 un cadru coerent \u0219i aplicabil pentru:<\/p>\n<ul data-start=\"797\" data-end=\"1056\">\n<li data-start=\"797\" data-end=\"847\">\n<p data-start=\"799\" data-end=\"847\">construirea mesajelor cu claritate \u0219i inten\u021bie<\/p>\n<\/li>\n<li data-start=\"848\" data-end=\"888\">\n<p data-start=\"850\" data-end=\"888\">evitarea distorsiunilor de percep\u021bie<\/p>\n<\/li>\n<li data-start=\"889\" data-end=\"937\">\n<p data-start=\"891\" data-end=\"937\">pozi\u021bionarea corect\u0103 \u00een conversa\u021bii dificile<\/p>\n<\/li>\n<li data-start=\"938\" data-end=\"985\">\n<p data-start=\"940\" data-end=\"985\">cre\u0219terea influen\u021bei prin structur\u0103 \u0219i sens<\/p>\n<\/li>\n<li data-start=\"986\" data-end=\"1056\">\n<p data-start=\"988\" data-end=\"1056\">dezvoltarea unei comunic\u0103ri responsabile, cu impact pe termen lung<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"1058\" data-end=\"1256\">Cartea exploreaz\u0103 rela\u021bia dintre <strong data-start=\"1091\" data-end=\"1133\">mesaj \u2013 pozi\u021bionare \u2013 percep\u021bie \u2013 sens<\/strong>, demonstr\u00e2nd c\u0103 influen\u021ba nu vine doar din con\u021binut, ci din modul \u00een care acesta este construit, livrat \u0219i contextualizat.<\/p>\n<p data-start=\"1258\" data-end=\"1465\">Este o lectur\u0103 esen\u021bial\u0103 pentru:<br data-start=\"1290\" data-end=\"1293\" \/><img decoding=\"async\" class=\"emoji\" role=\"img\" draggable=\"false\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/17.0.2\/svg\/2714.svg\" alt=\"\u2714\" \/> lideri \u0219i antreprenori<br data-start=\"1317\" data-end=\"1320\" \/><img decoding=\"async\" class=\"emoji\" role=\"img\" draggable=\"false\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/17.0.2\/svg\/2714.svg\" alt=\"\u2714\" \/> manageri \u0219i consultan\u021bi<br data-start=\"1345\" data-end=\"1348\" \/><img decoding=\"async\" class=\"emoji\" role=\"img\" draggable=\"false\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/17.0.2\/svg\/2714.svg\" alt=\"\u2714\" \/> profesioni\u0219ti implica\u021bi \u00een negociere<br data-start=\"1386\" data-end=\"1389\" \/><img decoding=\"async\" class=\"emoji\" role=\"img\" draggable=\"false\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/17.0.2\/svg\/2714.svg\" alt=\"\u2714\" \/> formatori \u0219i oameni preocupa\u021bi de claritate \u0219i integritate \u00een comunicare<\/p>\n<p data-start=\"1467\" data-end=\"1670\">Cu un stil clar, structurat \u0219i profund practic, cartea provoac\u0103 cititorul s\u0103 reg\u00e2ndeasc\u0103 felul \u00een care folose\u0219te cuvintele \u0219i s\u0103 \u00een\u021beleag\u0103 c\u0103 leadershipul autentic \u00eencepe cu responsabilitatea exprim\u0103rii.<\/p>\n<p data-start=\"1672\" data-end=\"1781\"><strong data-start=\"1672\" data-end=\"1781\">Claritatea construie\u0219te \u00eencredere.<br data-start=\"1708\" data-end=\"1711\" \/>Leadershipul cere responsabilitate.<br data-start=\"1746\" data-end=\"1749\" \/>Comunicarea modeleaz\u0103 cultura.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p data-start=\"105\" data-end=\"151\"><strong data-start=\"105\" data-end=\"132\">Ce \u0219i cum spui conteaz\u0103<\/strong> \u2013 Daniel Malu\u021ban<\/p>\n<p data-start=\"153\" data-end=\"222\">O carte despre puterea cuvintelor \u00een leadership, business \u0219i via\u021b\u0103.<\/p>\n<p data-start=\"224\" data-end=\"444\">Nu este doar despre comunicare, ci despre responsabilitate, pozi\u021bionare \u0219i impact. Autorul propune un cadru practic pentru construirea mesajelor cu claritate, cre\u0219terea influen\u021bei \u0219i evitarea distorsiunilor de percep\u021bie.<\/p>\n<p data-start=\"446\" data-end=\"596\">Bazat\u0103 pe experien\u021b\u0103 real\u0103 \u00een leadership executiv \u0219i negociere, cartea te ajut\u0103 s\u0103 \u00een\u021belegi rela\u021bia dintre <strong data-start=\"553\" data-end=\"595\">mesaj \u2013 pozi\u021bionare \u2013 percep\u021bie \u2013 sens<\/strong>.<\/p>\n<p data-start=\"598\" data-end=\"708\">Pentru lideri, antreprenori \u0219i profesioni\u0219ti care \u00een\u021beleg c\u0103 nu doar ce spui conteaz\u0103, ci mai ales cum o spui.<\/p>\n","protected":false},"featured_media":330,"comment_status":"open","ping_status":"closed","template":"","meta":{"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"0","ocean_second_sidebar":"0","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"on","ocean_display_header":"on","ocean_header_style":"transparent","ocean_center_header_left_menu":"0","ocean_custom_header_template":"0","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"0","ocean_menu_typo_font_family":"0","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"0"},"product_brand":[],"product_cat":[29,30],"product_tag":[36],"class_list":{"0":"post-328","1":"product","2":"type-product","3":"status-publish","4":"has-post-thumbnail","6":"product_cat-books","7":"product_cat-communication","8":"product_tag-ce-si-cum-spui-conteaza","10":"entry","11":"has-media","13":"first","14":"instock","15":"shipping-taxable","16":"purchasable","17":"product-type-simple","18":"has-product-nav","19":"col","20":"span_1_of_3","21":"owp-content-center","22":"owp-thumbs-layout-horizontal","23":"owp-btn-normal","24":"owp-tabs-layout-horizontal","25":"has-no-thumbnails"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Ce si cum spui Conteaz\u0103 - Shop DM<\/title>\n<meta name=\"description\" content=\"Autor:Daniel Malu\u021ban O carte despre puterea cuvintelor \u00een leadership, business \u0219i via\u021b\u0103. 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